Webinar data
All your funnel metrics, webinar by webinar
Acquisition
€
€
Budget ÷ registrants — editable: adjusts the number of registrants
Live performance
%
Attendees ÷ registrants
%
Attendees still there when the offer is made
%
Booked calls ÷ live attendees
Closing & offer
%
Sales ÷ booked calls
Booked calls × % closing — editable: adjusts the % closing
€
Dashboard
Your business metrics at a glance
Revenue per webinar
5,234 €
5.3 closings × 997 €
ROAS
1.7x
2,234 € ad margin / webinar
Total monthly revenue
10,469 €
2 webinar(s) / month
12-month projection
125,622 €
126 clients / year
Monthly net profit
4,469 €
12-month net profit
53,622 €
Webinar funnel
Step by step
Registrants500
Live attendees17535 %
Offer seen10560 %
Booked calls2112 %
Closings5.325 %
Unit costs & values
Cost per registrant6.00 €
Cost per booked call143 €
Customer acquisition cost (CAC)571 €
Value per registrant10.47 €
Value per live attendee29.91 €
Overall conversion registrant → client1.1 %
Monthly ad budget6,000 €
Clients per month10.5